Why Should I Start a Podcast
When I first discovered radio as a kid, I always wanted to be a radio host.
It still is a dream of mine, however I would love to be a radio host for either a talk radio station or even a jazz music station.
I always thought I had the perfect voice for radio, and I just found it way less intimidating than being a television host.
But I digress.
My point is, Radio is more popular than ever before.
And with that the podcast has grown in popularity.
For those who do not know, what exactly is a podcast?
A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically.
Originally starting on just iTunes, Podcasts are now readily available on Spotify, YouTube and even people’s personal blogs and websites.
When we think of Podcast we think of Joe Rogan, who is somewhat of a podcasting pioneer.
By initially interviewing people over skype, Rogan has now grown to millions of subscribers and listeners to the point where he has now signed a rumoured $100 million exclusive contract to host his show on Spotify.
Now whilst we all want to be as successful as Joe Rogan, everybody is different.
We are not all comedians, or perhaps we do not have the same studio access that he does.
Yet, it really has never been a better time to start a podcast.
I started mine during the lockdown in April 2020.
I always wanted to start one, just I just never had the confidence.
Now I look back and am so glad that I started it, and if you want to check out my podcast I will leave a link to them or search “The Lockdown Show Podcast,” and you’ll be able to find it.
So, if you are reading this and thinking “I want to start a podcast,” my answer to you is you absolutely should!
You have nothing to lose, and everything to gain.
Podcasting changed my life for my brand and of course for me personally.
And if you are willing to go all in on it, you will be amazed by what you can achieve!
Here are 5 reasons why you should start a podcast today:
#1 – It Is Simple to Do!
If you don’t want to get into the full technical side of doing a podcast, re converting files into an mp3 so they appear on iTunes I got the easiest system for you!
Step one set up a YouTube channel, its free and easy to do.
Step two name your podcast lets call it the “Simple Podcast.”
Step three get yourself an affordable microphone and a webcam.
Step four write what your show will be about.
Step five hit record, and you got yourself a show!
Hold on if you want to have a guest on your show?
And what if they live far away?
Easy, first sign up to skype.
Either do a video call or a skype audio call.
And there is a button where you can press named “start recording.”
And skype will record the entire conversation for as long as you want and then you save the video as a desktop.
And boom you got yourself a video for your podcast.
Then upload it to YouTube and you got episode one of your podcast!
It could not be easier!
#2 – It Does not Cost Much!
All you are going to really need is a microphone.
And sorry I am not one of those guys who recommends microphones and uses amazon affiliates.
My recommendation is to go onto the web and search for the most affordable and effective one to suit your needs.
You will obviously need a laptop or computer too.
Most of these also come with a webcam if you want to record yourself on the podcast.
But other then that and the Wi-Fi, you are not paying for much else!
So imagine being able to have effectively your own radio show where you can discuss and do whatever you want, and its cost you hardly anything!
Therefore people all over the globe are doing podcasts because the set-up costs were minimal.
And for me, I already had all the stuff I needed from my YouTube channel.
You do NOT need the top of the range gear, and you do not need to spend loads of money.
Please do not spend over the odds!
Just learn and research the essentials you need and go from there!
#3 – To Build an Audience
My podcast is called “The Lockdown Show,” and while we talk about so many different subjects my initial hook was to ask how people reacted to the lockdown and the virus.
And with that the guests I had on my shows all had large and different audiences from all over the world.
Basically, I was building an audience without realizing it!
That is exactly what will happen to you and your podcast.
You will build and expand an audience, and with that more people from all walks of life if they like you and your show will subscribe and suddenly you got yourself an admirer of your content!
One of my guests was the fantastic author Tom Evans, and he told me about a phrase called “narrowcasting.”
BBC and CNN are broadcasters, but Podcasters are narrowcasters.
Basically, although you do not have millions of listeners, your listeners and audience love you for your work and the content and value you provide.
And once you build up a tribe of followers, you will see enormous growth!
Building an audience who love what you do is one of the most rewarding things in life.
#4 – Networking
I have spoken to the most incredible people on my Podcast.
Professors, Doctors, Actors, Comedians, Scientists you name it!
All amazing people who had the time to dedicate to speak to little old me.
And if it were not for my podcast, I would have had no chance to ever speak to them at all.
One of my favourite shows is HBOs “Curb Your Enthusiasm,” and in Season 3 there was a hilarious character called “Krazee Eyez Killa,” played by the versatile actor Chris Williams.
Long story short I reached out Chris Williams (I had never met him or spoken to him before), and asked if he would consider appearing on my podcast.
To my amazement he said yes, and suddenly I am talking to a guy I never thought in a million years I would have ever spoken to.
My point being is podcasting opened so many doors for me, and if you work hard on building a following and are patient, you will be amazed with who you will speak to!
#5 – It’s Fun!
I have learnt so much from the guests on my podcast, and I have even laughed a fair deal.
But also, in what was a difficult time during the lockdown, the podcast I started was a shining light for me.
Podcasting is SO much fun, honestly, I absolutely love it.
From the interviews, to the conversations to the learning, the stories the information, all of it!
It has been truly one of the greatest experiences of my life, and one of the best decisions I ever made starting it.
Also use me as your inspiration, if you always wanted to start a podcast do it today!
There is nothing stopping you, and who knows where it may take you in the long run!