How to Make Money on Etsy (My Proof of Earnings!)
Exactly a year ago to the day, I decided to start selling on Etsy!
For those of you who do not know what Etsy is:
Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewellery, bags, clothing, home décor and furniture, toys, art, as well as craft supplies and tools. All vintage items must be at least 20 years old.
As somebody who has a background in making money online, starting on Etsy still was no easy feat.
Yet I set myself a target of focusing in 2019 to build up my store and my brand on the platform.
What I did initially was research exactly what I could do to sell on there.
I had a tiny bit of experience previously with selling on eBay and Amazon, but Etsy seemed most intriguing to me.
My background was digital marketing and I considered myself a bit of an artist, so it looked like a lot of fun!
With that said, I decided to start selling art printables on Etsy.
Art printables are like pieces of artwork that I create on Photoshop or Canva and they are digital products that customers can download and print for themselves.
Take this for example:
So this delightful little fellow is a piece of art I created, and therefore, when somebody purchases this art printable through Etsy, they will immediately receive the PDF and PNG files.
That means, they will receive with no watermark the original print that they can get framed, enlarge, or place wherever they like!
That is why I worked hard to create over 1000 different types of prints, artwork, typography and similar digital products.
Here are the statistics for my first year:
So as you can see for the last 12 months or so I averaged over 29,000 visitors directly to my Etsy store!
I found that to be incredibly impressive, seeing that I was not established, and completely brand new with no reputation.
In that time frame I managed to make over 361 sales, but the actual figure is 375 sales!
This is because Etsy doesn’t factor in the stats people buying more than one product which a handful did.
My conversion rate was 1.2% which I believe again is excellent especially for a brand new store!
And finally my revenue was £2,982!
Not bad for year one, considering that art prints do not have any expenses!
That’s what I loved about creating them, is that they are pure profit.
Having said that, my biggest expense of course was the time and energy spent creating them all.
However, I was happy because I averaged a sale a day, and that was my target and the beautiful thing about Etsy is that it can be passive!
But remember you don’t have to just sell art printables, you can sell handmade jewellery, vintage clothing, bracelets, and stickers whatever you like!
Let’s have a look in a bit more detail my statistics!
So Etsy sent me 71% of my traffic over the past 12 months which is pretty awesome!
That means that through their search, their front page, and recommended, my products were ranking and getting a lot of traction!
In case you didn’t know as of December 2019, Etsy received almost 229 million visitors!
A large majority of Etsy’s users and customers are in fact female, with money to burn!
So if you create the right products for the right customers you will see some excellent returns indeed.
The remaining 29% of my traffic came from direct.
To this day I am not really too sure what direct traffic meant, seeing that I have only just created SCGSHOW.COM in early 2020, so who knows I am not complaining!
And the 1,384 came from social and that was mainly from my Pinterest.
I managed through hard work, patience and determination to build my Pinterest monthly impressions to over 50,000 per month in my first year!
That means 50,000 different people every month are seeing my pins, and products!
Pinterest is in fact the 3rd largest search engine on the web, after Google and YouTube.
And, Pinterest also has a large audience of female buyers who earn on average over $50,000 per year.
Shop owners and Etsy sellers have realized this and capitalized on this massively.
Do not worry it is not too late to start at all!
This is PlannerKate1 who sells sets of stickers on Etsy for around £4.80 per set.
She has been on Etsy for almost 6 years, and has made over a staggering 860,000 sales!
That means her turnover is easily over £4,000,000!
Just from selling stickers on Etsy!
Think about potentially what you can make if you work hard, market yourself and put out the best products you can!
Whilst my Etsy earnings are not massive right now, what I love about it the most is it purely passive.
So every time an art printable of mine is sold, the profit goes straight into my account.
I had sacrificed the blood, sweat and tears starting from absolutely zero to build a reputation.
But my goal doesn’t have to be the same as yours of course!
If you want, you can go full time on Etsy, but you got to be able to do the work.
You must network with the right people.
Be willing to advertise everywhere.
Become a master at SEO.
Understand that success takes a lot of time.
However as you can see from plannerkate or a complete beginner like me it IS possible to make money on Etsy!
What I love is having been able to create artwork and prints that I could be proud of, and I am happy to admit people were satisfied with the services I provided.
Yet there are people out there making over 1000 sales a day due to millions of visitors Etsy receives on a monthly basis!
Don’t wait until Etsy becomes the next Amazon, and it is beyond competitive to get your foot in the door!
Start now, and please feel free to share your stores below and good luck in your ecommerce journey!